Unihub To come from behind

Filed Unihub company, the industry's first reaction is: the securities industry, network services, "boss"! Indeed, Unihub be stopped in the securities industry, feet, taken root, especially in southern China, Unihub Tang, general manager of Air China, Shenzhen branch, said: "Shenzhen brokers have done for us to do." Unihub that have a profound industry influence, "followed by something like that," and to carry out the call center business is a matter of course.

I first met Deng route, he was pleased to exchange business cards to reporters, said: "What do you do call center part of? Nice! I was going to talk about what our call center." Late last year, Unihub Xiao Yuan, Vice President mentioned to do call center business. As the press has used the company's veterans, "the wind, little rain," the rhetoric, it did not regard it as one thing to children. Did not think, just a few months time, Unihub call center business has been budding.

Applications using industry influence to promote

Securities trading companies to achieve business focus, first of all to achieve the data "big focus", which enables network service providers access to a lot of opportunities. However, the service providers in the past for the broker's data center services are mostly hosting, security, VPN and other network infrastructure services, and sources of data for brokerages and data collection, did not take it seriously. In fact, if you do not start from the data source of data focused on the effective management and follow-up data center services can not be achieved, because the data is difficult to produce value-added. Hang Deng said: "The call center services is to help brokers and other enterprises to achieve efficient data acquisition and processing." Obviously, Unihub has extended its data services to the forefront - the data source.

Hang Deng gave an example: A broker who Guangzhou hurriedly went to Shenzhen, you want to build call center, and wish to apply Te Fuhao. But when his colleagues examined the call center after a round of lobbying, but not anxious. Because he felt that the existing call center operations for the brokerage did not improve much effect.

Shows that China's securities firms on the understanding and application of call center is still immature. While many large brokerages built call centers, and to the end of the securities business of call center Zong Da Dao has more than 500 seats; but these call centers have not been real use of them all, only simple business consultation, Ji.

Unihub call center business is divided into three parts: outsourcing, integration and operations management. Unihub will partner to transform a call center, forming a 300-seat call center outsourcing, primarily to the small brokerage firms. Integration services and operations management services primarily for the needs of those who are self-built large customers, particularly in the integration of services, Unihub greater efforts to push forward this year.

Two advantages to build international operations

Unsatisfactory application of our call center, so Unihub desire to be innovative in this field. Hang Deng said: "Unihub to do with the level of international call center operations." Unihub understand international, there are three main criteria: the ability to bring business benefits directly or indirectly, to assess the professional quality of service requirements of internal management compliance. It is understood that the integration of the domestic call center to do business and service providers in general has not yet reached this level, Unihub this was why there were so much confidence?

According to Deng flight analysis, Unihub has two advantages:

First, Unihub owns the distribution network structure. Unihub access to the network services market from the beginning, we built a national network system, from basic services to video conferencing IDC, CDN, call center operation services are based on the multi-node national network. From the second quarter of this year, Unihub network node in the original Beijing, Shanghai, Wuhan, Shenzhen and other cities on the basis of 4 new Kunshan, Hangzhou, Hefei, Dongguan, Guangzhou, Changsha and Shenyang and seven cities. This structure coincides with a national brokerage business department of the business model more consistent, which is regional integration and service providers are difficult to achieve.

Unihub The second advantage is that the company is joining hands with telecom. PCCW call center operations that the older, experienced, service quality assessment in Hong Kong won the gold medal honors and ranked first in the region. Therefore, under the guidance of PCCW, Unihub directly to its successful management experience to their call center operations.

The increasingly competitive securities industry, business consulting and simple offer brokerage services have been far from satisfied the needs of call centers to provide investment portfolio should have such deep-level business information and new product sales capacity. Therefore, if you want to promote a level of call center services, whether in the network transmission and data management, or in the operating concept and create a culture of respect, have much to do, Unihub those who do come from behind.








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BT brings benefits only to the minority carrier BT is to pay

BT download is mainly provided by the service provider of software to users, users of broadband network operators to download. From the users point of view, only benefits a small number of BT customers, and most of the non-BT users is the greatest victims. The current pattern of domestic telecommunication services are shared, the one with the BT download, share a lot of network resources, resulting in slower speeds, network congestion, affect the LAN network services to other users. In theory, BT download speed only by the computer data processing speed limitations, but will consume as much network bandwidth. For example, you are one of 10 local area network users, and shared 10M Broadband, one of them to use BT, probably will occupy most of the bandwidth, then the other nine individuals will be affected. Network speed will drop to 10k per second to 20k, less than half the normal rate, and sometimes even an ordinary web users are not open, to receive e-mail to 10 minutes. So, to say, for non-BT users, they are impaired interests.

From the operator point of view, is basically "not incremental income." BT takes up a lot of network resources, Internet, and eat the expensive international bandwidth, in early 2004, international exports in China Netcom bandwidth, BT traffic accounted for more than 30%, even more than the WWW traffic. Operator BT to meet the user's bandwidth requirements, we must continue to invest substantial resources to expansion of the network, including equipment and wiring, etc., a substantial increase in network cost, but users are charged a fixed monthly system, no significant increase in revenue, but profits down . Even worse, BT download speed is not capped, it will occupy as much as possible network resources and affect the stability and security of the Internet system and eventually affects the interests of most users.

BT transfer content from the creators point of view, BT also to a certain extent, contributed to the breeding of a variety of pirated products and network transmission, such as audio-visual entertainment and software industry and so on suffer. The BT service providers, through the use of the operator's network, the content of free use of the content producers, at the expense of the interests of the majority, based on received substantial advertising revenues, as the value chain, the only profit groups .

The problem stems from irrational business model

BT is a good Internet-based applications, however, is mixed now, or even to be "blocked", its main business model lies in the unreasonable. From the above analysis we can see, BT broadband users pay a small monthly fee, it occupies a large amount of network resources, enjoy the high level of service; non-BT users paid the same amount of bandwidth costs, not even the normal services can not be protected; service providers to "steal" the content provider's content, use of the operator's network, to provide BT services, access to a lot of advertising revenue; operators to invest several hundred billion dollars into the broadband network, but only in exchange for each about 100 yuan on revenue per user; content providers is total crop failure. It is highly uneven distribution of income, to pay not be rewarded, a serious blow to damage the interests of the value chain participants, that is, operators, content creators and non-BT users. The value chain in any aspect of a problem, will destroy the ecological system, so that the service difficult to sustain.

The current fixed-line operator (ie, broadband operators) face earnings pressure. As market competition intensifies, mobile, VoIP and other new technology instead of the profit decline in fixed telephone, broadband fixed network operators as a new round of earnings growth. However, facing the broadband industry a bright future, broadband operators are always faced with the Passing of the situation. Although the access rate of growth, access prices are falling. Had "started taking" substantial investment when the recovery is still waiting for the "price war" there, and gave operators not heal "wounds" sprinkled a handful of salt. Now, in order to improve their competitiveness operators, under the new rules of the game invincible, operators continue to find more valuable content, the timely availability and variety of value-added services such as video on demand, network games, online education, share information. However, the use of BT for the operators, operators fix is like a strong bearing capacity of the original highway, but the use of BT, it almost takes up all of the Drive. BT take up a lot of resources have not been matched by revenue, has been market-oriented operation for operators, there will be no pay for the BT power and ground.

Can be seen that the interests of creating technology to create the ultimate interests of course, can not bring the benefits of technology, is not long, a technology affect the interests of more people will eventually be abandoned. Now, facing the increasingly hot BT, we need to restrain and guide, not a mandatory administrative means to suppress, did not comply with the law of the whole industry, not conducive to industrial and economic system and perfect sound. Therefore, BT order to get a good development, we must establish a new cooperative business model, the distribution of benefits by a reasonable mechanism for the parties to achieve win-win value chain.

Construction of a reasonable mechanism for the distribution of benefits

Currently, BT's reasonable business model lies in the allocation of benefits is uneven. Distress is the largest operators who use BT to download a large number of users, for those users, operators have to meet their needs and the cost of putting in a lot of resources, but it did not take up resources according to the user how much to charge. For the operators, is like a repair nationwide coverage from South to North, East and West through the highway, the results did not impose any toll, but require users to pay the same fees uniform. The toll station in the main role is to regulate road traffic flow, recovery of investment in highway construction. As the operator is not reasonable to set toll, resulting in excessive flow, network congestion, investment costs are not being paid, but also between users caused unfair distribution of benefits. Therefore, operators to implement pay-by traffic is network traffic control personal economic choices. If we can achieve some small amount of monthly bandwidth users, and implement appropriate price, and a large number of users occupying the resources to join in the monthly traffic accounting based on the lever, so to ensure the most appropriate to the interests of consumers are not abuse, while ensuring the smooth flow of broadband. Operator BT in the treatment of foreign attitudes, is not adopted the practice of blocking BT ports, but some of the device loaded with software to control the corresponding port, limiting broadband traffic, that is, plus monthly traffic cap approach. In this model, carriers flow through the strengthening of their monitoring and differential pricing, to ensure their own interests.

Another mode is through with the service provider (BT software provider) in the interests of sharing, to achieve reasonable network operators return on investment. BT's revenue model currently there are mainly two: First, "eDonkey mode" (eMule is one of the most famous P2P software). It does this by charging user fees for software access to income, Kuro is this pattern. Second, by the network ad revenue, such as POCO. In fact, virtually no country in the BT service, "eDonkey mode", most of them are maintained by online advertising, online advertising revenue, but often difficult to support the survival and development service provider. Even the flow of great POCO, the advertising embedded into the software barely break even. Moreover, the service provider network providers also faced censorship, content providers endless litigation. Shows that service providers in order to develop, but also change the current business model. Existing models are essentially service providers to operators, content providers in the interests of all the ones who enjoy a BT user. The new business model must be part of the interest from consumers to value chain partners. Therefore, service providers must depend on the content of charge to large profits. By BT charges users to download content, the profit and operators, content providers are divided into, so the value chain, the cost of all compensation and receive the corresponding profits, and thus more motivated and able to provide better services, the formation of good ecological cycle. Meanwhile, as the content, user fees will also be prudent use of network resources, you really need to download the content and applications, network capacity problems will be resolved.






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